Huawei Explores New Growth Potential in an Intelligent World

by 12.4.17
Go Digital, Go Cloud
 
[Shenzhen, April 11, 2017] Over 500 industry analysts, media representatives, and opinion leaders across a range of disciplines gathered in Shenzhen today for the 14th annual Huawei Global Analyst Summit (HAS). Hosted by leading global information and communications (ICT) solutions provider, Huawei Technologies, the analyst summit will highlight Huawei's latest innovations, business practices, and solutions in domains like cloud services, video, the Internet of Things (IoT), AI, and digital transformation. Huawei will also take this opportunity to discuss its strategy in these domains.
Eric Xu, Huawei's Rotating CEO, opened the summit with an in-depth overview of the company's strategy. "The journey to an intelligent world has already begun," he said. "Many years of exploration and innovation in technology are driving industry development, presenting huge business opportunities. Huawei will remain committed to building more connections, enlarging data pipes, and driving digital transformation. By focusing on ICT infrastructure and smart devices, we will enable this intelligent world and drive its ongoing progress."
Xu went on to discuss how providing cloud services has already become a basic business model. "Beginning in 2017, Huawei will focus on public cloud services. We will invest heavily in building an open and trusted public cloud platform, which will be the foundation of a Huawei Cloud Family. This family will include public clouds we develop together with operators, and public clouds that we operate on our own."


Huawei's Rotating CEO, Eric Xu, opens with a keynote at the Huawei Global Analyst Summit 2017 in Shenzhen

William Xu, Executive Director and Chief Strategy Marketing Officer at Huawei, expanded on Eric's keynote to discuss new opportunities brought about by digital transformation. "Digital transformation opens up immense new potential for value-driven growth in traditional industries," he said. "Naturally, industries are eager to tap into this potential. According to findings from the 2017 Global Connectivity Index, digitization is gaining momentum around the globe. Investment in cloud computing is ramping up on a regional and national scale, and the cloud is seeing broader application. This will help industries go digital—and fast."
William Xu noted that ICT infrastructure is an important pillar of national economic growth, and that the cloud in particular is key to unleashing the power of connectivity. For this reason, Huawei recommends that countries and industries turn their attention to digital transformation as a driver for growth, and pursue greater development and investment opportunities in emerging fields like cloud computing, IoT, and big data in order to reap the benefits of technological development. 


Huawei’s Chief Strategy Marketing Officer, William Xu, talks about digital transformation and new opportunities

In his presentation, Ryan Ding, Executive Director and President of Products & Solutions at Huawei, reminded attendees that "during last year's summit, we made a commitment to advocate, promote, and lead the All-Cloud evolution. We have done this, and have now shifted our focus to getting All-Cloud off the ground and driving commercialization. Beyond this, as we stand at the edge of a trillion-dollar video market, Huawei is also positioning itself as an enabler of operator and vertical success in their video businesses. Our All-Cloud and video strategies require the support of a symbiotic ecosystem. Huawei welcomes partners with open arms to collaboratively push for new growth in the ICT industry ecosystem."


Ryan Ding, Huawei’s President of Product & Solutions, sums up Huawei’s strategy for implementing All-Cloud, enabling video, and building the industry ecosystem

Huawei adheres to principles of openness, collaboration, and shared success across the ecosystem. The company has doubled down on its commitment to customer-centricity, and over the past few years has stepped up its efforts to develop and invest in industry alliances, business alliances, open source communities, and developer platforms. Huawei's goal is to help each of its partners maximize the potential of their unique strengths, thereby growing the industry and cultivating a sustainable, symbiotic ecosystem.
The first HAS was held in 2004, and has continued annually for 14 consecutive years. This year's summit runs from April 11 to 13, with multiple parallel sessions. Attendees include industry experts from around the world, all of whom provide their unique insight into a variety of topics and trends.

Is Your Business Prepared To Meet Crisis?

by 8.4.17

Is your business well prepared to respond to a crisis?
 Confront crisis with confidence.

Responding to crises takes leadership, time and resources

Such a crisis can throw an entire organisation off track. It may take days, weeks and sometimes months from the initial trigger to delivering an effective response. Even then, the responses often lacks a long-term vision, discipline and structure and, as a result, decision-making is paralysed by the fear of making the wrong call.
Even though many organisations end up doing the right things eventually, the process to get there can still be disjointed. When this happens the big picture can be lost. That’s why, during times of crisis, a strong leader with the right people support and the right governance structure behind them are must-haves.


Click here to read more http://pwc.to/CPcrisis

Online UTME Registration ePIN Closes Soon

by 7.4.17

Jamb has approved Interswitch as one of its partners to sell ePINs via all its available channels such as Quickteller.com, USSD, Mobile App and selected Quickteller Paypoint agents listed on the Jamb portal. All interested members of the public should act now as ePIN Sales closes on 22nd of April 2017.

Become A Payment Certified Associate - PCA

by 7.4.17

9 Steps to Target 1 Million Nigerian Professionals With LinkedIn Ads

by 6.4.17



LinkedIn Ads: 9 Steps to Target 1 Million Nigerian Professionals


 

LinkedIn has become hot social network amongst Nigerian job seekers, professionals, companies and entrepreneurs. The basic mindset of every user on this site is job-hunting, talent-hunting, prospecting for new clients, searching for quality answers and networking with like-minded professionals on LinkedIn. This is what makes LinkedIn very unique and different from facebook or twitter.

The following Nigerian industries that can be found on this site includes; telecommunications, transportation, aviation, logistics, consulting, Tech, audit, banking, marketing, advertising, manufacturing, internet, oil & gas, engineering, etc.
So why should you advertise on this platform? Well, unlike facebook ads which doesn’t display properly on smartphones for now, your target audience on LinkedIn can easily view your ads on both their computer and on smartphones. If you are looking for a sure-fire platform to promote your products or services and capture targeted leads in Nigeria, then LinkedIn ads is for you.
The good news is that the last time I tried advertising on LinkedIn I discovered that Nigeria has finally been to its list of African countries (note: It was just South Africa and Egypt). I was satisfied with the results I got at the end of the ads campaign.

So let’s get started with 9 steps to place your products or services offering in front of over 1 million Nigerian professionals using LinkedIn ads.
Understanding LinkedIn ads platform:
LinkedIn has different advertising tools
  • Company Profile Ads
  • Jobs Ads
  • LinkedIn Text Ads
  • LinkedIn Display Ads
I will concentrate on the text ads which is cheaper at $2.00 per click.
  1. Register for LinkedIn ads: You can register at www.linkedin.com/ads with as low as USD$5.00 using your dollar MasterCard or Visa card given to you by your Nigerian Bank. The good news is that, LinkedIn gives every first-time advertiser on its platform, $50 dollar ads credit free of charge to advertise on their platform. But you have to use it within 365 days (1 year). So you have about $55 dollars ad credit in your billing account to try your hands in LinkedIn advertising.Here’s how to apply your LinkedIn Ads Coupon: So let’s go ahead and create your first LinkedIn ads.
  1. 2.      Write 3 or more advert copy for your LinkedIn ad
  • Heading = 25 characters
  • Body = 100 characters
  • Landing Page URL = www.mywebsite.com/landingpage

  1. 3.      Choose your target audience by the following categories:
  • Continent – Africa
  • Country – Nigeria
  • Job Title
  • Age
  • Sex
  • Occupation
  • Job Industry
  1. 4.      Copy and paste your written advert in the copy and submit.

  1. 5.   Create multiple ads for A/B testing: This method will show you which of your ads copy performed better than the rest. So simply click on the “create similar ads” to create 3 advert copies different from the one you originally submitted. You could tweak the headline or body of your ad copy.

  1. 6.      Choose your Advert budget (CPC/CPM): I would advise that you choose cost per click, so you only pay per number of clicks. Then choose your budget per day or lifetime. LinkedIn minimum ad budget is $2.00 per click and $10.00 per day, which is on a high side compared to Google AdWords and facebook ads. But it’s okay. Then choose your ads duration depending on your ad budget.
  1. 7.      Choose to collect Leads: this is a great feature I love about LinkedIn. By choosing to collect leads, you can know more about your targeted Nigerian leads who clicked on “allow Caroline to contact you”. Once your target Nigerian audience clicks on the leads feature, it gives you the permission to collect their contact names, email addresses and phone numbers for follow-up via inmail, email or phone calls.

  1. 8.      Wait for approval by LinkedIn: once you have saved and submitted your LinkedIn ads, you will have to wait for up to 30 minutes for an email notification by LinkedIn that your ad has been approved. What happens if LinkedIn did not approve your ads? It could be due to the fact that you used LinkedIn’s name in your ads. So, you must never use LinkedIn’s name in your text ads unless you are promoting your LinkedIn company page.

  1. 9.      Monitor your ads performance: LinkedIn sends your ads performance via email or you can view it on your analytics dashboard. You get to see which ad copy did better than the rest. How many clicks, impressions and leads each ad copy generated will be shown on your analytics dashboard. You could decide to activate or deactivate your ads during the campaign by clicking switch on or off.
Your Turn
What other LinkedIn tools do you use in capturing clients? Let us know in the comments below.
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