LinkedIn Ads: 9 Steps to Target 1 Million Nigerian Professionals

Credit: Caroline Wabara

 

• Company Profile Ads
• Jobs Ads
• LinkedIn Text Ads
• LinkedIn Display Ads

1. Register for LinkedIn ads: You can register at www.linkedin.com/ads with as low as USD$5.00 using your dollar MasterCard or Visa card given to you by your Nigerian Bank. The good news is that, LinkedIn gives every first-time advertiser on its platform, $50 dollar ads credit free of charge to advertise on their platform. But you have to use it within 365 days (1 year). So you have about $55 dollars ad credit in your billing account to try your hands in LinkedIn advertising.Here’s how to apply your LinkedIn Ads Coupon: So let’s go ahead and create your first LinkedIn ads.

1. 2.      Write 3 or more advert copy for your LinkedIn ad

• Heading = 25 characters
• Body = 100 characters
• Landing Page URL = www.mywebsite.com/landingpage

1. 3.      Choose your target audience by the following categories:

• Continent – Africa
• Country – Nigeria
• Job Title
• Age
• Sex
• Occupation
• Job Industry

1. 4.      Copy and paste your written advert in the copy and submit.

1. 5.   Create multiple ads for A/B testing: This method will show you which of your ads copy performed better than the rest. So simply click on the “create similar ads” to create 3 advert copies different from the one you originally submitted. You could tweak the headline or body of your ad copy.

1. 6.      Choose your Advert budget (CPC/CPM): I would advise that you choose cost per click, so you only pay per number of clicks. Then choose your budget per day or lifetime. LinkedIn minimum ad budget is $2.00 per click and $10.00 per day, which is on a high side compared to Google AdWords and facebook ads. But it’s okay. Then choose your ads duration depending on your ad budget.

1. 7.      Choose to collect Leads: this is a great feature I love about LinkedIn. By choosing to collect leads, you can know more about your targeted Nigerian leads who clicked on “allow Caroline to contact you”. Once your target Nigerian audience clicks on the leads feature, it gives you the permission to collect their contact names, email addresses and phone numbers for follow-up via inmail, email or phone calls.

1. 8.      Wait for approval by LinkedIn: once you have saved and submitted your LinkedIn ads, you will have to wait for up to 30 minutes for an email notification by LinkedIn that your ad has been approved. What happens if LinkedIn did not approve your ads? It could be due to the fact that you used LinkedIn’s name in your ads. So, you must never use LinkedIn’s name in your text ads unless you are promoting your LinkedIn company page.

1. 9.      Monitor your ads performance: LinkedIn sends your ads performance via email or you can view it on your analytics dashboard. You get to see which ad copy did better than the rest. How many clicks, impressions and leads each ad copy generated will be shown on your analytics dashboard. You could decide to activate or deactivate your ads during the campaign by clicking switch on or off.

Please Share!

If you have bought a domain, purchased a hosting package and Installed WordPress, it is time to setup your WordPress blog to make it blogging ready.

Topics covered in this lesson:

• Setting up a www. version for your blog
• Setting up the permalink URL structure

Why a Self-Hosted WordPress Blog?

A self-hosted WordPress blog is the best way to learn and practice digital marketing. You can use some other platform as well, but with WordPress many things are easy. For example, if you want to install your analytics code on all the pages of your website, it is just a few clicks with WordPress.
All the future lessons and tutorials will be based on implementing things with a WordPress blog. That’s why I recommend having a self-hosted WordPress blog for everything that we are going to learn from this point.

Buy Webhosting for Just $0.01:

Click the following link and use the coupon code: “JURY” on the last page of the checkout form to get hosting for $0.01 for the first month! Make sure to select Hostgator.com (and not Hostgator.in).


Note: The coupon code only works for Hostgator.com and not Hostgator.in. Select the .com version (US) when you are signing up!

Which version of the website to offer (www?)

If you have browsed around the web, you would have seen two types of websites. Some will have www. in the beginning and other websites will be served directly from the root domain. A domain name without any subdomains is called a root domain. There are no rules or standards here. My blog Lovettegibson.blogspot.com loads without the www. but many other blogs load with www. in the beginning.





In the options above you can choose the www. version or the non-www one. If you choose the www. version as shown in the figure about, your naked domain will automatically redirect to the www. version if someone types it on the browser’s address bar.
When it comes to SEO, there is no effect on what type you use here. But you have to make sure that you make this decision once and stick to it. If you are linking to the root domain, always link to the root domain. If you are linking to the www version of the domain, it is considered as a different website in the eyes of the search engines.

The Importance of Permalinks:

Permalinks are very important for SEO. By default the permalink structure in WordPress is not optimized for SEO. Inside WordPress settings, you will find an option for Permalinks.






This is important for SEO because if someone is searching for WordPress blog setup tutorial and your site has a page on it, then when someone searches for it on Google, these words will be highlighted.
For example, if you search for Facebook Lead Ads, my blog post shows up in the search results. You can observe that the words that match the search term are bolded in the search results. This gives signals to the user that this link is relevant – and the user is more likely to click on it, improving the CTR of your links.



So permalinks are one of the most important things for WordPress. You can also choose to include the date in the URL. But once you set this up, you should never change it for the life of your blog. It needs to maintain its URL structure for good user experience and SEO.


Thank you for taking out time to visit my blog, please do drop by again for fresh post. To make it easier, sign up for my update. It is quick and simple!

Share this post with your friends!

You May Also Like

Resource For Writers -  Microsoft Power Point Tools


PowerPoint is a highly innovative and versatile program that can ensure you a successful communication whether you’re presenting in front of potential investors, a lecture theatre or simply in front of your colleagues. Below are five features you should be using – if you aren't already. Learn everything about these tips: they will improve your presentation skills and allow you to communicate your message successfully.

1) Adding Smart Art

Don’t confuse SmartArt with the similarly named WordArt. Where WordArt just allows you to display text using a wide variety of different formats and effects, SmartArt is a comprehensive and flexible business diagram tool that greatly improves upon the ‘Diagram Gallery’ feature found in previous versions of Office.
Click the insert SmartChart Graphic to choose from a selection of options.

SmartArt can be used to create professional diagrams that include pictures and text or combinations of the two. An obvious use of SmartArt would be to create an organisation chart but it can be used for many different kinds of diagrams and even to provide some variety to slides using text bullet points.

2) Inserting Shapes

If you need to include some sort of diagram in your presentation, then the quickest and easiest way is probably to use SmartArt. However, it is important to be able to include shapes independently of SmartArt and worth being familiar with the various Drawing Tool format options.
Not only will they be useful if you do need to manually draw a diagram (and SmartArt doesn’t suit all diagrams), but they can also be applied to objects on a slide that you might not immediately think of as shapes. For example the box that contains your slide title or your content. This can be anything from text to a video, or even the individual shapes in a SmartArt diagram.
As you can see, the gallery of available shapes is very extensive. Once you have selected your chosen shape, you can just click in your slide to insert a default version of the shape or, to set a particular size and position, click and drag with the mouse to create the shape and size you want.

3) Inserting an Image

Here are two content type icons which appear in new content Placeholders for inserting pictures. You can Insert Picture from File or Insert Clip Art. Alternatively, the Illustrations group of the Insert ribbon tab includes the same two tools. In addition, PowerPoint 2010 has a new ‘Screenshot’ option that allows you to capture an entire window or part of a window for inclusion on a slide. You can also copy any image and just paste it directly to a slide.
Insert Picture from File allows you to browse to an image file saved somewhere on your system whereas Clip Art is held in an indexed gallery of different media types. Clip Art is not limited to pictures: ‘The Results should be:’ box lets you choose between: ‘All media file types’ and one or more of the following different types:

Illustrations, Photographs, Video, Audio
Once you have found the image you want to use, click on it to insert it into the current slide. You can now re-size and move the image accordingly with further editing options available when you right click the desired image.

4) Slide Transitions

Properly used, slide transitions can be make your presentations clearer and more interesting and, where appropriate, more fun. Badly used, the effect of slide transitions can be closer to irritating or even nauseating. Simple animation effects are often used to add interest to bullet point text. Much more extreme animation effects are available but, in most cases, should be used sparingly if at all.
Two main kinds of animation are available in a PowerPoint presentation: the transition from one slide to the next and the animation of images/text on a specific slide.
In PowerPoint 2010 & 2013 there is also a separate Transitions ribbon tab that includes a gallery of different transition effects. These can be applied to selected slides or all slides. If you want to apply different transition effects to different groups of slides, then you might want to choose ‘Slide Sorter’ view from the Presentation Views group of the View ribbon.

5) Adding Animations

Whereas the transition effects are limited to a single event per slide, animations can be applied to every object on a slide – including titles and other text boxes. Many objects can even have animation applied to different components, for example each shape in a SmartArt graphic, each paragraph in a text box and each column in a chart. Animations can be applied to three separate ‘events’ for each object:

Entrance – how the object arrives on the slide
Emphasis – an effect to focus attention on an object while it is visible
Exit – how the object disappears from the slide

To apply an animation effect, choose the object or objects to be animated, then choose Animation Styles or Add Animation from the Animations toolbar.

Where an animation is applied to an object with different components (for instance a SmartArt graphic made up of several boxes), the Effect Options tool becomes available to control how each component will be animated. So for example, your animation can be used to introduce elements of an organization chart to your slide one by one.

Please Share!


 Thank you for taking out time to visit my blog, please do drop by again and don't forget to subcribe for my latest post.


You May Also Like

1. Auto Correct

VIDEO MARKETING:

ALL YOU NEED TO KNOW

• Video;
• Rich Media Ads (Expandables): flash files that may expand when the user interacts on mouse over (polite), or auto- initiated (non-polite);
• Overlays: ads that appear above content and that are possible to remove by clicking on a close button;
• Interstitials: Ads that are displayed on web pages before expected content (before the target page is displayed on the user’s screen);
• Sponsorship: including a logo or adding a brand to the design of a website. This can also can fall under Native advertising, which is an ad that can seem like Editorial, or "In-Feed", but has really been paid for by the advertiser^.

• Vertical rectangle: 240 x 400
• Mobile leaderboard: 320 x 50
• Banner: 468 x 60
• Leaderboard: 728 x 90
• Square: 250 x 250
• Small square: 200 x 200
• Large rectangle: 336 x 280
• Inline rectangle: 300 x 250
• Skyscraper: 120 x 600
• Wide skyscraper: 160 x 600
• Half-page: 300 x 600
• Large leaderboard: 970x90
• Large mobile banner: 320 x 100
• Billboard: 970 x 250
• Portrait: 300 x 1050