Video Marketing Rudiments

VIDEO MARKETING:

ALL YOU NEED TO KNOW

The name already defines what it is about. It’s a video and then we have the word marketing added to it. We all know what marketing is. But to further give you a clearer view I will define video marketing as the type of internet advert that makes use of pictures, texts, and motion (movement) to pass a message to it viewers.

There are few guidelines which are different from site to site. Different websites have different sizes and recommended length for your videos.

When doing your video marketing, your message has to be brief but precise except if you are offering a web training which can sometimes take up to an hour but since we are dealing with ad, no one will stay one hour watching an advert hence you have to make it brief at the same time pass the necessary information that is needed to make the viewers take the action that you want them to take.

Video marketing can give your business a boost if you do it well. Pictures they say speak a thousand words. That makes video marketing an important tool in your marketing agenda.

· First of all, have a story board. Story board is a written down template of everything you will say or do in the video, from start to finish. It should also include what you will do with the video after shooting it.

· You can choose a professional to shoot your video or use a small camcorder or a good smart phone to do it on your own. Whichever way you choose you must have all the necessary ingredient to make a good outcome.

Take a look at the following.

Don’t forget to make your video

· Relevant to your business

· Good and clear message and action to be taken (clients)

· Beautiful images

· Good lighting

· Good sound

· Good scene(location)

· 1-2mins max

· Share your video and encourage others to share

These are just to mention a few. There are other things you may want to consider depending on your need.

DISPLAY ADS:

you may have come across some adverts on other people’s website when you visited without you soliciting for it. Yes, these are display ads and they do not take permission to show themselves to you. As long as you are on other people’s website, you will most likely see it. Display ads means advertising on other websites it includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors .They come in different shapes and sizes and often appear by the sides, bottom of the page or even at the top of the page. They can appear anywhere.

First online advertisement

The birthday of the first banner display on the World Wide Web was on the 27th October 1994. It appeared on Hotwired, the first commercial web magazine.

The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California.

The PRODIGY service, launched also in 1988, had banner ads as well.

Importance of formats of display ads

Two students of the "Amsterdam school of Communication Research ASCor" have run studies about the audience reactions to different display advertising formats. In particular, they took into consideration two different types of format (sponsored content and banner advertising) to demonstrate that people react and perceive formats in different ways, positive and negative.For this reason, it is important to choose the right format because it will help to make the most of the medium. It is also possible to add:

Video;
Rich Media Ads (Expandables): flash files that may expand when the user interacts on mouse over (polite), or auto- initiated (non-polite);
Overlays: ads that appear above content and that are possible to remove by clicking on a close button;
Interstitials: Ads that are displayed on web pages before expected content (before the target page is displayed on the user’s screen);
Sponsorship: including a logo or adding a brand to the design of a website. This can also can fall under Native advertising, which is an ad that can seem like Editorial, or "In-Feed", but has really been paid for by the advertiser^.

To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creator.