Advance Digital Marketing

Video Marketing Rudiments

VIDEO MARKETING:

ALL YOU NEED TO KNOW

The name already defines what it is about. It’s a video and then we have the word marketing added to it. We all know what marketing is. But to further give you a clearer view I will define video marketing as the type of internet advert that makes use of pictures, texts, and motion (movement) to pass a message to it viewers.

There are few guidelines which are different from site to site. Different websites have different sizes and recommended length for your videos.

When doing your video marketing, your message has to be brief but precise except if you are offering a web training which can sometimes take up to an hour but since we are dealing with ad, no one will stay one hour watching an advert hence you have to make it brief at the same time pass the necessary information that is needed to make the viewers take the action that you want them to take.

Video marketing can give your business a boost if you do it well. Pictures they say speak a thousand words. That makes video marketing an important tool in your marketing agenda.

· First of all, have a story board. Story board is a written down template of everything you will say or do in the video, from start to finish. It should also include what you will do with the video after shooting it.

· You can choose a professional to shoot your video or use a small camcorder or a good smart phone to do it on your own. Whichever way you choose you must have all the necessary ingredient to make a good outcome.

Take a look at the following.

Don’t forget to make your video

· Relevant to your business

· Good and clear message and action to be taken (clients)

· Beautiful images

· Good lighting

· Good sound

· Good scene(location)

· 1-2mins max

· Share your video and encourage others to share

These are just to mention a few. There are other things you may want to consider depending on your need.

DISPLAY ADS:

you may have come across some adverts on other people’s website when you visited without you soliciting for it. Yes, these are display ads and they do not take permission to show themselves to you. As long as you are on other people’s website, you will most likely see it. Display ads means advertising on other websites it includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors .They come in different shapes and sizes and often appear by the sides, bottom of the page or even at the top of the page. They can appear anywhere.

First online advertisement

The birthday of the first banner display on the World Wide Web was on the 27th October 1994. It appeared on Hotwired, the first commercial web magazine.

The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California.

The PRODIGY service, launched also in 1988, had banner ads as well.

Importance of formats of display ads

Two students of the "Amsterdam school of Communication Research ASCor" have run studies about the audience reactions to different display advertising formats. In particular, they took into consideration two different types of format (sponsored content and banner advertising) to demonstrate that people react and perceive formats in different ways, positive and negative.For this reason, it is important to choose the right format because it will help to make the most of the medium. It is also possible to add:

Video;
Rich Media Ads (Expandables): flash files that may expand when the user interacts on mouse over (polite), or auto- initiated (non-polite);
Overlays: ads that appear above content and that are possible to remove by clicking on a close button;
Interstitials: Ads that are displayed on web pages before expected content (before the target page is displayed on the user’s screen);
Sponsorship: including a logo or adding a brand to the design of a website. This can also can fall under Native advertising, which is an ad that can seem like Editorial, or "In-Feed", but has really been paid for by the advertiser^.

To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creator.

Vertical rectangle: 240 x 400
Mobile leaderboard: 320 x 50
Banner: 468 x 60
Leaderboard: 728 x 90
Square: 250 x 250
Small square: 200 x 200
Large rectangle: 336 x 280
Inline rectangle: 300 x 250
Skyscraper: 120 x 600
Wide skyscraper: 160 x 600
Half-page: 300 x 600
Large leaderboard: 970x90
Large mobile banner: 320 x 100
Billboard: 970 x 250
Portrait: 300 x 1050

Websites who have higher traffics are usually hot cake for this kind of display. They also appear on search engines whenever you make a query.

How Search Engine Marketing Can Work For You

by Lady Lovette Gibson 28.1.17

How Search Engine Marketing Can Work For You

SEM: If you have ever heard the word SEM and you were wondering what it meant, I welcome you to this segment. You will not only know the meaning but it uses.

SEM is one of the words used in internet language.

It simply means SEARCH ENGINE MARKETING.

So what does Search Engine Marketing means to the lay man who is not a developer.

To give that answer in a concise term I will say it means online advertisement that does not make use of pictures but words known as h1 > Title, Heading, and Meta tags. They are bided paid ads and displayed as users search for specific keywords that has all of the phrases used or parts. Even misspellings can trigger them to appear on the search result page if they are not otherwise instructed.

If you search the web for any query, you will find SEM appear at the top and right hand side of the search engine result page. They are very brief and carry a link that will take the user to a landing page where the user will find more information for his/her query.

In SEM it is important that your landing page is relevant to your SEM ad otherwise the user will go back to the search engine result page to click on another link. This is not good for your business as a webmaster. So make sure if your ad is a about pet food for example, your landing page should not be about flowers or fashion shoes. You can't say a particular word has high search rate therefore whether it is relevant to your niche or not you will use it because you feel it will bring a lot of people to your site, that maybe true but they will all go back and that will count against your site, you wouldn’t want to do that.

Stay your niche relevant.

Keep Upto Date with Trends

Every good strategy and plan you put in place to generate and maintain traffic will keep you relevant to the search engines. Review your strategy from time to time and keep up to date with trends to know when to improve on existing template (plan) for your site.

Do the right things right and you will get an awesome result with your presence online!

I hope this was useful to you and has helped you understand how Search Engine Marketing works.

Please share with your friends and don’t forget to subscribe to my latest post.

If you have any questions as regard this post, feel free to ask in the comment box below and I will do my best to reply within two working days.

SEO

Search Engines and My Lessons on SEO:

by Lady Lovette Gibson 27.1.17

Search Engines and My Lessons on SEO:

First I will like to let you in on what SEO means.

SEO means Search Engine Optimization. Simply put, it is the act of ranking in search engines, Technical right? Now let’s break it down.

SEO makes use of three major factors namely

· Crawling

· Indexing

· Ranking

· CRAWLING: Search Engines such as Google, Bing and Yahoo use software known as bots to fetch contents on the internet. What are bots, they are just like robots. The word bot is taken from the word robot. And just as it father robot they replace what human being will manually do and do it more effectively and efficiently. Bots move from site to site searching for answers to questions that have been asked by users. This aspect of the behind the scene activity is called crawling. The speed is alarming, you cannot comprehend it. Some search results appear in 0.3- 0.26 seconds. That is phenomena I must say.

26 seconds usually happens in cases where the search result is very large. For example, a search that has 100 results will load faster than the one that has 92,000 results to display. Some others call bots spiders, whichever one you come across, they mean and do the same thing.

Search Engines need access to crawl your site or web pages. Access to your web pages can be denied if you instruct the bots not to crawl them. By doing so, such web pages will not appear in search results. Another thing you can do for bots is to sitemap your contents.

Sitemaps are links to all your web contents. It is also important to note that only valuable contents of your site you are advised to sitemap. Do not sitemap irrelevant contents. Bring the visitors in with the quality contents; they will get to see other contents on your site when they are already on your page. But if the low quality content brings them in, they will bounce back and go. That will count against your progress in search ranking.

INDEXING: In a layman’s term, indexing is the process of adding web pages into search. Everything you do on your site needs to be indexed in order to make it visible to searchers. Indexing allows search bots to label your site and contents, giving them a special specific metrics that allows each item on your site to be singled out without any confusion. Kind of a way to put orderliness, you may say.

· RANKING: this is the act or behind the scene algorithm that search engines uses to determine a sites relevance to a specific search query by a user. There are various other factors that Search Engines like Google uses to rank or determine the relevance of a site, actually there are about 200+ of them. But when all this is carried out and a particular website gets the number one spot on the "SERP" > search engine result page, this is what SEO optimization is all about.

As a webmaster, you want your site to get good ranking, you don’t wish it, you work it!

How you may ask. First and foremost, you will have to create good content that human beings can be attracted to and glued to. It must offer value. You also need to read the mind of your audience ahead by pre-determining what they are most likely to read and the way they are most likely going to search for it i.e. the words they will use to reach your content.

Reading their mind is not enough so it is not just about using the words that will bring them to your site, they must find value and stay long on your site to improve your relevance and also find your content worthy of sharing. Not forgetting subscribing to your news letter or RSS. All of these activities on your site will tell search engines such as GOOGLE, BING AND YAHOO that your site is relevant and should be given a higher ranking.

Now, it is worthy to note that this does not come overnight and you should not manipulate the Search Engines to get the result over night. Doing it naturally brings lasting success and huge return on your investment and efforts but a manipulated system will not last. Keep it real!

Tell Search Engines What Your Page Is About

After doing all of the above, there is something else you must do and that is helping Search Engines know what your page is about.

Let’s break it down:

Search Engines will crawl, index and rank your contents, right?

When they do they will deliver the result to the searchers, right?

Now, let’s see how you can tell Search Engines what exactly your page should be known for in order to categorize it.

This is where you come in. You can make the work of the bots very easy by simply identifying what a particular post should be known for.

All you have to do is include the keyword you wrote/blog about in your Title, Heading and Meta tags. Simply put, you should have your keyword that you want to rank for in at least four distinctive places as mentioned above in your post when you write. You do not need to overdo it but repeating a certain keyword over and again naturally (necessarily) in your post will suggest to the Search Engines that your post should be ranked for that keyword. In otherwords, even though other keywords appear in that post a particular word or phrase is more prominent. That is how you tell Search Engines what your posts is all about.