Digital Marketing
How Search Engine Marketing Can Work For You
How Search Engine Marketing Can Work For You
SEM: If you have ever heard the word SEM and you
were wondering what it meant, I welcome you to this segment. You will not only
know the meaning but it uses.
SEM is one of the words used in internet
language.
It simply means
SEARCH ENGINE MARKETING.
So what does Search Engine Marketing means to the
lay man who is not a developer.
To give that answer
in a concise term I will say it means online advertisement that does not make
use of pictures but words known as h1
> Title, Heading, and Meta tags. They are bided paid ads and displayed
as users search for specific keywords that has all of the phrases used or
parts. Even misspellings can trigger them to appear on the search result page
if they are not otherwise instructed.
If you search the
web for any query, you will find SEM appear
at the top and right hand side of the search engine result page. They are very
brief and carry a link that will take the user to a landing page where the user
will find more information for his/her query.
In SEM it is important that your landing
page is relevant to your SEM ad
otherwise the user will go back to the search engine result page to click on another
link. This is not good for your business as a webmaster. So make sure if your
ad is a about pet food for example, your landing page should not be about
flowers or fashion shoes. You can't say a particular word has high search rate therefore whether it is relevant to your
niche or not you will use it because you feel it will bring a lot of people to
your site, that maybe true but they will
all go back and that will count against your site, you wouldn’t want to do
that.
Stay your niche
relevant.
Keep Upto Date with Trends
Every good strategy
and plan you put in place to generate and maintain traffic will keep you
relevant to the search engines. Review your strategy from time to time and keep
up to date with trends to know when to improve on existing template (plan) for
your site.
Do the right things
right and you will get an awesome result with your presence online!
I
hope this was useful to you and has helped you understand how Search Engine
Marketing works.
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