Email Marketing
Email Marketing Essentials
Email Marketing Essentials
Email Marketing How to Push Send and Grow Your Business
Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever, [thanks to social media.] [?]
Email marketing moves the conversation about your business to a more personal environment — the inbox.
Email provides you the most direct line of
communication for conversion to sales … which is why the most savvy
content marketers have no intention of giving it up any time soon.
What makes email content work?
All of us are far too familiar with email newsletters that waste our
time, email pitches that annoy us, and downright spam. Those don’t work.
What works is a value exchange
— your valuable information for your prospect’s valued time. Your
subscribers need to know they can trust you … that you’re not a soulless
self-promoting spam-bot.
Good email content deepens your
relationship with your audience through effective subject line writing
(which get your messages opened); your distinctive voice (which gets
your messages read); and delivering quality, niche-specific content your
prospect needs and shares with others (which inspires referrals and
word-of-mouth).
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